An Initiative to Promote MA Disaster Studies Program and Attract Prospective Students

Background

Disaster Studies M.A. program began in Fall 2016. Like other newly opened graduate study programs, this MADS program needs promotional activities in order to attract new students. Keeping the urgent need in mind, Dr. Kyne who received permission from Dr. William Donner, Coordinator of the MADS program, grasped an opportunity to participate in the Graduate Fair Event 2018 (Edinburg) organized by the Graduate College, The University of Texas Rio Grande Valley (UTRGV). The event was held from 4:00 pm to 7:00 pm on March 8, 2018, at the UTRGV Fieldhouse, N 5th Ave, Edinburg, TX 78541. A ribbon cutting ceremony was held at the exhibition booth in order to mark a grand opening of the newly offered MADS graduate study program.

Attractive Features

To promote the graduate study program and to attract prospective students, Dr. Kyne organized an exhibition booth that was unique and different from other booths in the exhibition hall. The MADS booth, which received high level of attention from visitors, consisted of:

  • a 10' x 10' popup backdrop (other booths do not have this kind of backdrop),

  • a photo booth (a popular booth where students could take pictures with a photo frame with program contact information that they could send immediately to their smart phone or email addresses)

  • two iPad Kiosk stands (which provide program promotion videos and online resources, an online registration form)

  • a backdrop poster (a printed backdrop poster 5' x 8')

  • t-shirts with Disaster Studies logo distributed free of charge to those who completed online registration

  • a group of six volunteers who worked in different positions serving the visitors at the booth.

An Impressive Turnout

The exhibition lasted 180 minutes (3 hours) from 4:00 pm - 7:00 pm. On average, there was one visitor at the booth every two minutes (a total of 90 visitors). 70 out of 90 registered using an online registration form provided via two iPad Kiosk stands. Visitors also completed the registration form on their smart phones. 47 out of 70 expressed their intention to apply for admission to the program.

Kind Remarks by Administrators

*********************************************************************
"Wow. All our programs need a Dean Kyne!
What excitement!
Great promotion, Dean."
*********************************************************************
"Dean,
You did an outstanding job last night.
Everyone I spoke with was in awe of the sophistication of your booth.
Thanks for all you do!”
*********************************************************************
"Dean,
Kudos to the team! I wish we could clone your enthusiasm
and spread across all programs…”
*********************************************************************
"You were awesome!"
*********************************************************************

An invitation card

Invitation frame.png

Some comments from administrators

Slide4.PNG
Slide3.PNG
Slide6.PNG
Slide5.PNG

Some pages from an evaluation report

A Ribbon Cutting for MA Disaster Studies_Page_07.png
Satisfaction_Page_07.png
Satisfaction_Page_18.png

Satisfaction_Page_21.png

Captured moments

Booth.JPG
Ribbon Cutting.jpg

From left to right: Dr. Dave Jackson, Dean, Graduate College, Dr. Pamela L. Anderson-Mejías, Senior Associate Dean,
College of Liberal Arts, Dr. William Donner, Director, MA Disaster Studies program, and Dr. Ramon Guerra, Chairperson, Department of Sociology and Anthropology.

After ribbon cutting.JPG
Ribbon_Dean_Arlett_Pamela_Bill.jpg
Thank you Volunteers.JPG

 

Our hearty appreciation goes to the graduate students in MA Disaster Studies program who volunteered at the boot. From left to right: Ramon Martinez; Xochilth Roman; Diana Chimal; Yajaira Ayala; Gabriel Rodriguez and Nicolas Crane

 

Xochi.JPG

A popular photo booth

Dr. Jackson MA Disaster Studies Booth.jpg
Dr. Donner MA Disaster Studies Booth.jpg

A photo, which was produced on the fly by the popular photo booth being portrayed with MA Disaster Studies Program information!

Dean_Thomas_Lucas_Graduate Fair 2018 03082018.jpg
Dean Kyne shaking hands.JPG
Dean Kyne.jpg
Crowd 2.JPG
Crowd 3.JPG
Nico.JPG
Volunteer.JPG
Crowd 4.JPG